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The UK's first dental subscription box for children

Habox in The Independent

As seen in The Independent

Free UK delivery

eco-friendly

created by dentists

approved by parents

HaBox is so much more than toothpaste by post!

HaBox is a quarterly subscription-box series that harnesses habit psychology to educate and reward your child, so they’re motivated to keep their teeth and gums healthy.

HaBox is a quarterly subscription-box series that harnesses habit psychology to educate and reward your child, so they’re motivated to keep their teeth and gums healthy.

Each box includes practical tools and engaging rewards that encourage your child to make brushing their teeth an automatic habit, rather than a deliberate act.

Each box includes practical tools and engaging rewards that encourage your child to make brushing their teeth an automatic habit, rather than a deliberate act.

Accessible, guilt-free advice empowers and supports you to care for your child’s teeth and gums between dentist visits.

Accessible, guilt-free advice empowers and supports you to care for your child’s teeth and gums between dentist visits.

The results? Fewer cavities, healthy gums and positive habits for life. (And, of course, happy kids and happy parents!)

The results? Fewer cavities, healthy gums and positive habits for life. (And, of course, happy kids and happy parents!)

What’s in the HaBox?

In each Habox, you will have everything you need to keep your children’s mouths healthy.

In every single HaBox you’ll receive the following items:

1 x children’s bamboo toothbrush

A naturally antibacterial child’s toothbrush with colourful bristles and a biodegradable bamboo handle.

1 x Brush-Baby toothpaste

Yummy toothpaste that kids love brushing with! We’ll select your toothpaste according to your child’s age, ensuring it contains the recommended amount of fluoride to help prevent tooth decay.


Your quarterly box will also include a selection of tools designed to encourage your child to form positive dental-care habits. Examples include reward charts and stickers, colourful timers and reusable games. You’ll also receive a parents’ guide full of expert advice and tips from HaBox dentists on supporting your child to keep their teeth and gums healthy.

Health is in the habit

Habox harnesses the power of habits

What do we mean when we talk about habit psychology?

Many dental-health products for children are designed to inspire a short burst of motivation. But when that motivation wanes, you’re back to bathroom battles and tooth-brushing tantrums!

The answer? Make it a habit, not a chore.

Habits allow us to perform tasks without wasting brainpower, and they make up around 40% of our daily actions. They can form unintentionally, but they can also be deliberately formed through a cue-routine-reward cycle. When this cycle is repeated over time, the task eventually becomes automatic.

How does HaBox use the cue-routine-reward cycle?

The cue: your child sees their special HaBox toothbrush, yummy toothpaste and colourful timer in the bathroom.

The routine: They brush their teeth for two minutes twice a day.

The reward: When they’re done, they use their dry-wipe marker to tick off the day/time on the brushing chart. This gives your child a real sense of satisfaction and progress. Add regular praise from you and they’re en route to Habit Central!

Every subsequent HaBox in the series builds on and reinforces this cycle. The contents are always a surprise, which means children find it really exciting to receive their quarterly box and discover what’s inside. In fact, the HaBox becomes a reward in itself!

Sounds better than a cycle of nagging, bribing and battling, doesn’t it!

Happy Haboxers

Habox Customer Reviews
Habox Customer Reviews
Habox Customer Reviews
Habox Customer Reviews

A HaBox subscription costs just £12 per quarter
(That’s just £4 a month, or 14p a day!)

Build Healthy Habits Today
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